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How the real estate industry will drastically change in the next 12 months
A practical guide for estate agents to bounce back after lockdown

MARKETING

STAND OUT FROM THE CROWD

01.

PROFESSIONAL PHOTOGRAPHY

MAKE YOUR FIRST IMPRESSION THE BEST IMPRESSION

Buyers and sellers notice the difference between amateur pictures taken by an estate agent and those taken by a professional photographer with state-of-the-art equipment. Make use of the outstanding quality of Meridian Realty’s photographs to sign more mandates and attract more buyers with this wow-factor. High quality images that are taken by professional photographers are offered as standard to Meridian Realty iAgents. Be sure to make the best first impression possible.

Photography

VIDEO TOURS

BRING YOUR PROPERTIES TO LIFE

Impress your clients with a high-quality video that showcases each feature of the property from every angle. Video is an essential part of the modern marketing era and is a standard feature that every iAgent enjoys. Our videos are featured on leading property websites like PrivateProperty.co.za and Property24.com, where it increases the ranking of our iAgent’s properties.

OUR VIDEO TOURS

02.

03.

MATTERPORT TOURS

IMMERSIVE 3D TECHNOLOGY

We offer our agents in-house Matterport Tours at a fraction of the cost available in the market. Impress your clients and secure your mandate with a Matterport Tour. You’ll see that Matterport 3D spaces are more than just 3D models or virtual tours. It is a completely new form of immersive 3D media that allows buyers to explore a property as if they were really there in person. In fact, we have had numerous buyers that bought sight-unseen due to this incredible technology.

IN-HOUSE GRAPHIC DESIGN SERVICES

YOU DESERVE TO BUILD YOUR OWN PERSONAL BRAND

As an iAgent you will make use of our in-house graphic designers to customise your marketing material and build your brand. This comes at no additional cost to you. You will have access to a library of marketing templates which includes FOR SALE boards, business cards, pamphlets, marketing plans, valuation templates, social media posts, etc. Whatever your need – we have you covered!

In-house Graphic Design

04.

05.

ONLINE MARKETING

MORE THAN 90% OF BUYERS START THEIR PROPERTY SEARCH ON THE INTERNET

As an innovative real estate agency, we incorporate cutting edge technology into everything we do. We pride ourselves in our professional approach to online marketing which allows us to reach clients across South Africa and globally. We are driven to always stay at the forefront of digital marketing by continuously investing in new services, products, ideas, technology and training.

SOCIAL MEDIA

KEEPING YOU TOP OF MIND

We pride ourselves on our progressive social media strategy. We ensure that our iAgents make the most of our social media exposure and provide relevant material that they can use and share on their own social media platforms to build and strengthen their brand.

KEEPING YOU TOP OF MIND

06.

07.

iAGENT STARTER-KIT

HAVE EVERYTHING YOU NEED TO HIT THE GROUND RUNNING

When you start your journey at Meridian Realty, we will provide you with the following starter-kit:

  • Induction and orientation seminar;
  • For-sale and on-show boards
  • Business cards
  • Your own personalised marketing plan (to leave with potential sellers)
  • Access to Lightstone with unlimited property reports
  • Access to a state-of-the-art chat based collaboration platform to simplify communication
  • Access to our cloud-based media and document library
  • Presentation folders