Video marketing enables real estate agents to stand out from the sea of agents operating out there allowing you to sell more properties by making use of videos. High-quality property videos, with emphasis on well-made, are invaluable resources for both buyers and sellers. These videos showcase the property in a way that static imagery simply cannot.
How does video marketing help you to stay ahead of your competitors?
- Videos are far more engaging than imagery
With video, real estate agents can present their clients with a more complete picture of the real estate on offer while also building authority and establishing trust. Video is a useful real estate marketing tool as it helps prospective buyers gain a better understanding of the properties on offer. Not to mention the fact that the human brain processes visuals faster than text and in today’s fast-paced world where it’s difficult to hold someone’s attention, video is the perfect solution.
- Videos get more reliable leads
How do you get prospective buyers to look at your property listings? By creating videos. They’ll definitely bring in page views. A video showcasing a property in its entirety has the power to help a buyer make up their mind faster. It can also help sellers to feel confident that their properties will be shown in the best possible light.
- Prospective buyers prefer videos over other media forms
A reason for this is that videos are easy to consume when you have limited time available. Social media platforms also recommend that users share videos more than other types of content. However, as with any type of marketing, defining your target audience is key in ensuring that your property videos reach the right people at the right time.
- Videos rank higher in search engines
People today tend to consume more video content than they did in the past. Just look at Facebook newsfeeds – the majority of posts are videos and YouTube, where you have to create videos if you want them to show up in local search results. Many real estate agents don’t know that they can use videos to increase the discoverability of their brands and properties across various platforms. Creating videos that are focused on local market knowledge will help them rank better on search engines.
- Videos are easily shareable
Videos are quick to catch people’s attention. When viewers like a video, they’re more likely to share it on social media sites, which makes it easy for them to share videos on other popular networks.
At Meridian Realty, we take pride in providing our iAgents with all the tools they need to make a success of their business and brand. One of these tools are video tours. Our video tours bring properties to life and impress clients by showcasing each feature of the property from every angle. Video is an essential part of the modern marketing era and is a standard feature that every iAgent enjoys. Our videos are featured on leading property websites like Private Property and Property24, which increases the ranking of our iAgent’s properties.
Become a Meridian Realty iAgent today and take your career to the next level.
This article is a general information sheet and should not be used or relied on as legal or other professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your adviser for specific and detailed advice. Errors and omissions excepted (E&OE)