Top real estate agent secrets: The importance of a personal brand

As a professional, you always need to be on top of your game by finding inventive ways to grow your portfolio and build your network. Now what if I told you that doing that can become a lot easier if you establish your personal brand to stand out from the crowd. 

So, what is personal branding? Personal branding is how you package and promote yourself. It is a combination of your experience, personality, and skills and how you convey these aspects to the world. Take a second to think about how your personal brand currently represents you, Is that really how you want to communicate with your audience?  

Why is personal branding such a vital part of your marketing strategy? 

It builds TRUST with your audience

When you communicate your personal brand, you convey who you are and what you do. This allows your clients to get to know you better, to become comfortable with you, and finally to establish a sense of trust. Trust also builds over time, so the more they see and hear from you, the easier it gets to build credibility and make you memorable. 

You establish your ONLINE PRESENCE

As a personal brand, you choose how you are perceived and how you differentiate yourself from the competition. This is done by being specific about the content you communicate and the means through which you communicate it. It entails determining what type of content you will be sharing with your followers, including the type of photos you use, the content you share, and even the business page handles you use. If you want to be perceived as highly professional and approachable, you must ensure that all your content is professionally created, accompanied by images/videos of you as far as possible. 

You will become more VISIBLE ONLINE

By embracing technology and more modern ways of building your business, you can reach your preferred audience easier and faster than ever before. Being active online and on various platforms enables people to find and interact with you with just a simple search online. 

You establish yourself as a THOUGHT LEADER

Knowledge is more valuable than you may realise. If people follow you, or consume your content, they are interested in learning what you already know. And as the go-to source of information, it is important to refrain from sharing information that is of no value to the reader. 

Your business will BECOME STRONGER 

Your personal brand can benefit your business brand and vice versa. It is, however, important that the brand guide is consistent with the overall brand image and brand awareness so that your brand is clearly visible whenever clients look for you.  

By embracing your personal brand and focusing on it as part of your marketing strategy, you can become the estate agent of the future. Embrace it and take full advantage of the resources available to you. 

Meridian is the company of choice for estate agents who are ready to take the next step to becoming exceptional. So, if you are a seasoned property professional and interested in joining our dynamic team of iAgents, contact us today by completing the application form

This article is a general information sheet and should not be used or relied on as legal or other professional advice. No liability can be accepted for any errors or omissions nor for any loss or damage arising from reliance upon any information herein. Always contact your adviser for specific and detailed advice. Errors and omissions excepted (E&OE)